Topic: Service Design in Practice

Speaker: Mykola Chumak, CEO & Co-founder of IDNT Designing Experience Company (Ukraine) — author of several monographs on banking and customer experience, and an active international speaker on Retail and Service Design.

During the lecture, Mykola will share real-life cases of creating customer-centric services in banking and retail sectors and explain how service design can become a strategic advantage for businesses.

This event is held within the framework of the Memorandum of Cooperation between the State Tax University and the Baltic International Academy (Latvia, Riga).

Date: October 22, 2025

Time: 11:40–13:00 Kyiv time (GMT+2)

Language: English, Ukrainian

Zoom link. 

Meeting ID: 890 0433 4937

Passcode: 915045